To help you identify what's effective and what's not, we've listed out examples of CTAs that totally rock. And today, marketers everywhere have put some creative spins on their calls to action to generate the leads their businesses depend on. The above types of CTAs all serve a designated purpose, but keep in mind the language they use can vary. For instance, a CTA that says "download now" tells the user that they can download related materials just by clicking on your button.īelow are a few examples of the types of CTA button copy you might use in marketing: Sometimes the most effective CTAs are also the most simple. Effective CTA copy uses strong action verbs to clearly communicate your offer. CTA Copy ExamplesĬTA copy is the text written to entice users to complete an action. Slide-ins are a good alternative to pop-ups since they are less disruptive to the user experience. Similar to pop-ups, slide-in CTAs are meant to capture the user's attention by "sliding in" from the bottom or the sidebar. Many websites also use exit intent pop-ups, which are triggered when users are about to leave the site. Since users often tune out static CTA buttons and forms, pop-ups can be a great way to communicate an offer or entice users to sign up for your service. Pop-UpsĪ pop-up is a CTA in a small window that suddenly appears on the page. Usually located within the body copy of a blog post, contextual links contain clickable text that directs users to a related landing page. Banners typically include some type of captivating copy and design that encourages visitors to click on them to take action. BannersĪ CTA banner can be located along the top, bottom, or side of a webpage. Offers can include downloadable content, product quotes, service sign ups, subscriptions, and more. ![]() Formsįorm submission CTAs convert site visitors into leads by offering visitors something in exchange for their contact information. Button designs can vary based on the brand style and goal of the campaign, but generally, your button should have a high-contrast color so it can stand out on the page. Buttonsīy far the most common type of CTA, buttons are icons with an actionable phrase written in them that entices users to click and take further action. Keep in mind that every brand and audience is different so it may be beneficial to A/B test CTA types and designs in order to figure out which ones work best for you. For instance, a marketing campaign with the goal of gaining more newsletter subscribers might utilize a form submission while a campaign enticing users to "learn more" may include a button.īelow are common types of CTAs that are used in marketing. Not all marketing campaigns use the same types of CTAs since there are several tactics you can use to guide your audience in their journey. Ultimately, the goal of any marketing campaign is to guide your audience in the buyer's journey so they eventually make a purchase. As a marketer, CTAs are relevant because they encourage your audience to take action on a marketing campaign.
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